Ferrari Luche EV: First Electric Car Interior by Ex-Apple Designer Explained

content: Ferrari Luche EV: The Future of Luxury Electric Performance

Ferrari’s first electric car is almost here, and it’s not just another EV. The Luche promises 1000 brake horsepower, a daily-drivable 4-door GT layout, and an interior designed by Johnny Ive— the mind behind the first iPhone. After analyzing Auto Car’s exclusive preview (hosted by news editor Will Rimmel), I want to break down what makes this car’s interior so radical and why it matters for Ferrari’s electric future.

Core Specs & Ferrari’s Vision for the Luche

The Luche (Italian for “light”) isn’t just a name—it signals Ferrari’s shift to electric mobility. According to Auto Car’s preview, this 4-door 4-seat GT will pack 1000 brake horsepower and a 122 kWh battery on a bespoke platform. It’s a spiritual successor to the FF, designed for daily use while retaining Ferrari’s performance DNA. This blend of practicality and power is a bold move for the brand, which has long prioritized racing-focused models.

content: Radical Interior: Johnny Ive’s Signature Touch

The Luche’s interior is the star of the show, and Ive’s Apple-inspired design shines through every detail. Rimmel’s hands-on experience (he tested the controls and seats) gives us a glimpse into how this design balances luxury and functionality.

Adjustable Screen & Intuitive Controls

The center screen looks like an iPad, with anodized aluminum and glass accents—echoing the iPhone’s sleekness. A grab handle lets you adjust it to your perfect position, while clickable physical controls (Rimmel notes they feel premium and satisfying) add tactile feedback missing in many modern EVs.

Multi-Functional Clock & Premium Seats

The clock isn’t just decorative: its physical dials can switch to a lap timer for track days, blending daily use with Ferrari’s racing heritage. The new seats smell amazing and feel plush—Rimmel hints they might appear in other Ferraris, though this isn’t confirmed yet.

Steering Wheel & Launch Control

The three-spoke wheel draws inspiration from the classic 250 Europa, with a thin, comfortable feel and large clickable paddles. A unique helicopter-style launch control lever (above the driver) adds a sense of drama—pull it down to activate launch mode, a nod to the car’s performance roots.

Floating Center Console & Innovative Key

The floating center console uses glass (same as iPhone screens) and suede cubbies. Rear passengers get a screen showing speed or lap times—perfect for sharing the thrill. The blocky aluminum-glass key is a standout: insert it, and it transfers power to the drive selector, with a yellow light indicating activation. This small detail adds a sense of ceremony to every drive.

content: Beyond the Preview: What’s Next for Luche

The Luche isn’t just a car—it’s a test of Ferrari’s ability to merge electric tech with luxury. Here’s what we can expect beyond the preview:

Price & Availability

Auto Car estimates the Luche will cost in the low to mid six figures—so start saving now if you want one. Pre-order details are still under wraps, but following Auto Car’s updates is the best way to stay informed.

Future Design Trends

The Luche’s seat design and driver-first focus could shape future Ferraris. Ive’s approach to user-centric design (seen in Apple products) might lead to more intuitive controls across the brand’s lineup.

How It Stands Out

Compared to luxury EVs like the Porsche Taycan Turbo S, the Luche’s Ive-designed interior sets it apart. It’s not just about performance—it’s about creating an experience that feels both premium and personal.

content: Toolbox & Action Guide

Ready to learn more about the Luche? Here’s your actionable plan:

Immediate Checklist

1. Check Auto Car’s website (autocar.co.uk) for pre-order updates.
2. Watch Johnny Ive’s design talks to understand his user-centric approach.
3. Compare the Luche’s specs to competitors like the Porsche Taycan Turbo S.
4. Start saving for the estimated six-figure price tag.
5. Follow Auto Car’s YouTube channel for exclusive Luche previews.

Recommended Resources

• Auto Car Magazine: Trusted for automotive news and exclusive previews (new issues out Wednesdays).
• Johnny Ive’s Interviews: Insights into his design philosophy (look for talks on user experience).
• Ferrari’s Official Website: For official announcements about the Luche’s launch.

content: Conclusion & Engagement

The Ferrari Luche is more than Ferrari’s first EV—it’s a statement of how luxury electric cars can blend performance, design, and user experience. Ive’s interior merges Apple’s sleekness with Ferrari’s racing heritage, creating something truly unique.

Which part of the Luche’s interior excites you most? The adjustable screen, helicopter-style launch control, or the innovative key? Share your thoughts in the comments below—I’d love to hear what you think!