GAC Philippines Launch: GS8 SUV & Empow Sedan Pricing & Specs
GAC Philippines: New SUV & Sedan Disruptors
If you're comparing premium SUVs under ₱3M or sporty sedans near ₱1.3M, GAC Motors' Philippine arrival demands attention. Distributed by Astara (known for Peugeot's 300% sales surge), GAC launches with two head-turners: the flagship GS8 SUV and Empow sedan. After analyzing their specs and aggressive pricing, I believe these models could reshape segments by offering tech and performance typically found in pricier competitors. Let's examine why these matter now.
Astara's Game Plan
Astara targets 15 dealerships nationwide by mid-2023 – a critical advantage for service accessibility. Their Peugeot success suggests strong aftersales commitment, addressing a key concern for new brands.
Chapter 1: GS8 SUV - Premium Value Proposition
The 7-seat GS8 challenges the Mazda CX-8 with bolder styling and superior power. Its 2.0L turbo engine delivers 248 PS and 400 Nm torque – outperforming most rivals in its ₱2,998,000 (introductory) price bracket.
Key differentiators:
- 14.6-inch touchscreen with wireless charging
- Panoramic sunroof and ambient lighting
- Standard 20-inch alloy wheels
- Class-leading safety: 8 airbags and ADAS suite
Industry data reveals SUVs at this price typically offer 180-220 PS engines. The GS8's powertrain advantage aligns with ASEAN buyers prioritizing highway overtaking capability.
Chapter 2: Empow Sedan - Performance Benchmark
GAC's 1.5L turbo Empow claims 0-100 km/h in 6.95 seconds – potentially the quickest in its class. Three variants range from ₱1,135,000 (GS) to ₱1,283,000 (GE). The top GE model's fighter-jet inspired seats and matte green finish (shown at launch) create a standout presence.
Practical considerations:
- Wet-clutch 7DCT handles heat better in traffic vs. dry-clutch competitors
- Negative ion air purifier addresses Metro Manila pollution
- Matte paint requires specialized maintenance – factor in ₱15-20k/year for PPF coating
Compared to the MG GT, the Empow offers 18 more PS and paddle shifters as standard.
Chapter 3: Market Impact & What's Next
GAC's pricing strategy undercuts established brands by 15-20% while matching features. However, resale value uncertainty remains a consideration for first-time Chinese brand buyers.
Two unrevealed models arriving in 2023 could target EV or pickup segments – areas where Chinese brands excel. Astara's expansion to 24 dealerships by end-2024 suggests confidence in capturing 3-5% market share.
Buyer Action Plan
- Test drive before March 31 to lock intro pricing
- Verify dealership service bay readiness
- Compare insurance quotes – new brands often have higher premiums
- Inspect cargo space: GS8's 3rd row eats into luggage room
- Negotiate paint protection for matte finishes
Tool recommendations:
- CarScanner ELM OBD2 (monitor new engine performance)
- Philkoei (PH-specific ownership cost calculator)
- GAC Club Philippines FB Group (early adopter insights)
Final Verdict
The GS8 and Empow deliver exceptional value for performance-focused buyers, though brand acceptance will take time. If Astara replicates its Peugeot support network, GAC could disrupt mid-tier segments. For sedan shoppers, the Empow GE's matte green at ₱1.283M presents the most compelling style/performance balance.
Which factor matters most in your next car purchase: performance specs, brand reputation, or after-sales network? Share your priorities below!