2024 GWM Cannon Review: Workhorse Power or Lifestyle Compromise?

The Midsize Truck Contender

The Philippine pickup truck market feels saturated, yet the 2024 GWM Cannon demands attention with its imposing presence. After analyzing extensive test footage and specifications, I see this truck targeting buyers needing serious hauling capability without sacrificing modern comforts. Its core proposition? A workhorse foundation wrapped in unexpected tech. But does this formula translate to real-world value? Let's dissect its strengths and compromises.

Raw Specifications and Physical Dominance

Class-Leading Dimensions

The Cannon immediately stands out with its physicality. At over 2 tons, it dwarfs competitors in length, width, and height. Key measurements reveal its advantage:

• Bed dimensions: A perfectly square 1,520mm x 1,520mm design
• Ground clearance: 232mm (among tallest in segment)
• Payload capacity: 1,500kg (class-leading)
• Bed volume: 1,247 liters with practical 520mm height

The bed includes thoughtful touches like a hydraulic damper for easier access—a feature often missing in pricier rivals. This square design isn't just about numbers; it enables actual usability, allowing full golf swings without obstruction as demonstrated in testing.

Powertrain Reality Check

Under the hood lies a 2.0L turbocharged diesel producing 161 PS and 400 Nm of torque, paired with a ZF 8-speed automatic transmission. On paper, this suggests refinement, but real-world performance tells a nuanced story:

• Acceleration: Adequate but strained by the 2,000kg+ curb weight
• Fuel economy: 8.1 km/L (city) and 12.1 km/L (highway)—below expectations
• Drivetrain impact: Permanent all-wheel drive system contributes to fuel consumption

The turbo lag is noticeable, particularly on inclines where throttle response delays create momentary uncertainty. While the transmission shifts smoothly during steady cruising, it struggles to mask the engine's workload during acceleration.

Cabin Experience and Daily Usability

Space and Comfort Trade-offs

Step inside, and the Cannon delivers where it counts for front occupants. The driver's area offers F-150-like legroom and decent headroom. Materials balance soft-touch surfaces on critical contact points with durable plastics elsewhere. Cleverly, GWM minimized fingerprint-prone piano black trim, opting for faux carbon fiber instead.

Notable cabin features:

• 9-inch touchscreen with Apple CarPlay/Android Auto
• Power-adjustable front seats (both sides)
• Wireless charging pad and multiple USB ports
• Digital instrument cluster with clear readability
• 220V outlet for rear passengers (a segment rarity)

Practical Shortcomings

The rear seats reveal a significant compromise: they lack positive latching mechanisms, relying solely on gravity. This creates unsettling movement and noise during driving—a genuine comfort drawback for passengers. While rear amenities include air vents and charging ports, the bouncing sensation undermines their value.

Driving Dynamics and Real-World Performance

On-Road Behavior

The driving experience highlights the Cannon's work-oriented DNA. Its leaf spring rear suspension prioritizes payload capacity over comfort, resulting in a persistently bouncy ride—especially noticeable when unladen. This isn't mere firmness; it's pronounced vertical movement that permeates the cabin.

Steering and handling nuances:

• Electronically adjustable steering offers variable effort
• Normal mode exhibits throttle response lag
• Sport mode sharpens reactions but amplifies engine noise
• Boxier shape increases wind noise at highway speeds

Off-Road Capability Assessment

Where the Cannon simplifies its proposition is off-road. The permanent AWD system requires minimal driver intervention, making it accessible for beginners. Testing showed competent traction on moderate trails, though serious off-road enthusiasts might miss more granular control systems. The inclusion of a rear differential lock provides reassurance when traction diminishes.

Value Proposition and Competitive Positioning

Price-to-Feature Analysis

At ₱1,498,000 for the top-trim Lux 4x4, the Cannon undercuts rivals significantly while offering comparable or better equipment:

Feature	GWM Cannon	Typical Segment Rivals
Adaptive Cruise	✓	Often optional
360-Degree Camera	✓	✓
Ventilated Seats	✗	Sometimes available
Rear Diff Lock	✓	✓ (higher trims)
Bed Hydraulic Damper	✓	Rare

The tech package is genuinely impressive at this price point, matching trucks costing ₱300,000+ more. Adaptive cruise control, lane-keeping assist, and drive modes elevate its highway credentials.

Who Should Seriously Consider This Truck?

After evaluating all evidence, the Cannon makes the strongest case for:

• Commercial users needing maximum payload on a budget
• Tradespeople valuing bed functionality over plush interiors
• Value-focused buyers prioritizing features per peso

It struggles to convince those seeking:

• Refined ride quality
• Engaging driving dynamics
• Premium cabin materials

Practical Decision Toolkit

Immediate Action Steps

1. Test drive loaded: Experience ride quality with 500kg+ in bed
2. Measure your cargo: Verify the square bed suits your typical loads
3. Compare fuel costs: Calculate annual expense vs rivals (expect higher consumption)
4. Inspect rear seats: Assess the latch issue firsthand
5. Negotiate service packages: Leverage the warranty for maintenance deals

Recommended Owner Resources

• Tool: OBDeleven Pro (affordable diagnostics for monitoring engine parameters)
• Forum: GWM Owners Philippines FB Group (real-world reliability insights)
• Accessory: Dee Zee Bed Mat (protects the utilitarian bed surface)
• Read: "The Truck Book" by History Channel (contextualizes work truck evolution)

Final Verdict

The 2024 GWM Cannon succeeds as a feature-packed workhorse but falls short as a lifestyle companion. Its unmatched payload capacity, clever bed design, and surprising tech offering justify consideration at ₱1.5M. However, the jarring ride quality and unrefined powertrain remind you this is fundamentally a tool, not a luxury item. For those needing serious hauling without financial overreach, it deserves a test drive. Those prioritizing daily comfort should look elsewhere.

When evaluating the Cannon, which factor matters more to your needs: maximum capability or driving refinement? Share your dealbreakers below!