2024 Ford Transit Custom Review: Diesel & Electric Van Tested
Ford's Game-Changing Transit Custom: More Than Just a Van?
For Australian businesses comparing the Toyota HiAce, Hyundai Staria Load, and LDV Deliver 7, Ford's all-new Transit Custom demands attention. After analyzing Ford's international launch and specifications, we see a van engineered to solve key pain points: cramped interiors, outdated tech, and the electric transition dilemma. Priced from $55,990 (plus on-roads) for diesel models, with an electric variant arriving late 2024, this isn't just an update—it's a strategic rethink of the light commercial segment. Let's break down why it matters.
Under the Skin: What's New & Why It Matters
Ford didn't just reskin the old Transit Custom. Every critical component is new:
- All-New Platform: Features independent rear suspension (IRS) across all variants—a first for this model. Ford cites a 25% improvement in ride comfort and handling stability versus leaf-spring competitors like the base Toyota HiAce.
- Lower Load Floor: Accessed via barn doors, the floor is now 120mm lower than before. Combined with a sub-2m height (1998mm), this maintains underground parking access while simplifying loading.
- Dual Powertrains: The 2.0L turbo-diesel (125kW/390Nm) carries over but pairs with a new 8-speed auto. The headline is the E-Transit Custom (160kW/415Nm, RWD, 337km WLTP range), targeting businesses with urban delivery cycles.
Key Specs vs. Key Rivals (Diesel Models):
| Feature | Ford Transit Custom SWB | Toyota HiAce LWB | Hyundai Staria Load |
|---|---|---|---|
| Price (ex. ORC) | $55,990 | $51,490 (approx.) | $48,500 (approx.) |
| Engine | 2.0L Turbo Diesel | 2.8L Turbo Diesel | 2.2L Turbo Diesel |
| Power/Torque | 125kW / 390Nm | 130kW / 450Nm | 130kW / 430Nm |
| Payload | 854-1269kg | 1,110kg (max) | 1,149kg (max) |
| Load Length | 3.2m (to bulkhead) | 2.64m (LWB) | 2.87m |
| Std. Tech | 13" Touchscreen, IRS | Basic Display, Leaf Springs | 8" Display, IRS |
Behind the Wheel: Diesel & Electric Driving Impressions
Diesel Dynamics:
- Performance: Adequate for urban duties but feels strained at highway speeds compared to the HiAce's torque. The 8-speed auto is smooth, though the auto start-stop system is frustratingly slow to restart.
- Ride & Handling: The IRS is transformative. On European roads (softer than Australia's), it absorbed bumps confidently even at half payload. Steering is unexpectedly car-like—precise and direct.
- Annoyances: The over-speed warning bongs persistently. Climate controls buried in the touchscreen create distraction.
Electric Experience (E-Transit Custom):
- Instant Response: The 160kW motor delivers effortless acceleration from standstill, vastly superior to the diesel in urban traffic.
- One-Pedal Driving Mastered: Regenerative braking is exceptionally well-calibrated—smooth and predictable, unlike earlier Ford EVs.
- Trade-offs: Added battery weight (est. +300kg) compromises ride quality. It's noticeably less settled over bumps than the diesel. High-speed range is likely 30% below the 337km WLTP claim.
Critical Observation: While the E-Transit Custom excels in the city, businesses needing >250km daily range or frequent highway trips should stick with diesel until charging infrastructure improves. The $70k-$80k price premium over diesel requires significant fuel savings to offset.
Strategic Insights: Who Wins & Future Outlook
Beyond the brochure, three factors redefine this segment:
- Cab-Through Design is a Game-Changer: The flat floor and column shifter enable walking from driver to passenger side—a productivity boost for tradies and delivery drivers missing tools or paperwork. Competitors lack this.
- Electric Vans Need Realistic Math: At ~$80k, the E-Transit Custom's TCO only works for businesses with:
- High daily urban mileage (>150km)
- Depot-based overnight charging
- Access to government EV incentives
- The Missed Opportunity: Ford Australia won't offer the E-Transit Custom MS-RT (210kW performance model). For businesses wanting a brand halo or driver retention tool, this is a significant gap versus sporty utes.
Ford Transit Custom Buyer's Toolkit
Your Action Plan:
- Measure Your Space: Confirm the 1998mm height works for your parking/storage.
- Calculate Payload Needs: SWB max is 1269kg; LWB diesel is less. Electric payload is TBC but expect reduction.
- Test the Tech: Experience the touchscreen climate controls during your test drive. Is it a dealbreaker?
- Run EV Numbers: Use the Australian Renewable Energy Agency (ARENA) EV TCO Calculator to model E-Transit costs.
- Time Your Purchase: Diesel models arrive first; electric late 2024. Can your business wait?
Recommended Resources:
- Tool: Fleet News TCO Calculator (Best for comparing diesel vs electric running costs)
- Guide: Australian EV Incentives by State (NRMA Website - Most current breakdowns)
- Community: Ford Transit Owners Australia FB Group (Real-world reliability discussions)
Verdict: A Tech Leader, But Know Your Use Case
The new Transit Custom sets benchmarks for cabin tech, drivability, and clever packaging. The diesel is a compelling HiAce alternative for businesses valuing comfort and productivity. The electric model, while impressive technically, remains a niche option until costs decrease. Ford's biggest achievement is proving a van needn't feel like a compromise. If your business prioritizes driver satisfaction and future-proofing, the Transit Custom deserves your shortlist. If lowest cost and proven reliability dominate, the HiAce still holds ground.
"When evaluating the E-Transit Custom, what's your biggest hurdle: upfront cost, charging logistics, or payload/range anxiety? Share your business's EV readiness below."
